As the authorized fragrance partner of Firmenich in China, Shanghai Qingyade Chemical (Gar Aromas) is dedicated to bringing world-class scent technology to local manufacturers. One of our most impactful milestones was the “Fragrance Innovation Salon” held at Longjitaihe Plaza, which remains a benchmark for how we bridge global R&D with regional market needs.
Bridging Global Technology with Local Markets
The salon, co-led by the Gar Aromas technical team and Firmenich regional representatives, welcomed over 50 industry professionals. Our goal was to address the core challenge of the modern fabric care market: How to deliver long-lasting freshness that survives the drying process.
Key Insights from the Field
During our interactive sessions, we identified three critical shifts in consumer behavior that continue to drive the market in 2025-2026:
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Longevity is King: 72% of consumers evaluate detergent quality based on scent retention.
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The Green Shift: A 68% preference for biodegradable fragrance delivery systems.
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Scent Profiles: A growing demand for sophisticated floral-woody notes in the North China region.
Technical Spotlight: 30-Day Freshness
A highlight of the event was the demonstration of advanced microencapsulation technology. By utilizing biodegradable polymer walls, this system:
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Enhances fragrance adhesion to fibers by up to 40%.
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Ensures consistent scent release for up to 30 days post-wash.
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Maintains fragrance integrity even under high-temperature drying.
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Strategic Partnership for Your Growth
This event showcased the synergy between Gar Aromas’ deep understanding of the Chinese supply chain and Firmenich’s global R&D excellence. We don’t just supply fragrance; we provide integrated solutions—from market analysis to technical application.
About Gar Aromas: Gar Aromas is a registered trademark of Shanghai Qingyade Chemical Technology Co., Ltd. As an authorized distributor for Firmenich, we provide high-performance fragrance solutions and technical support for the fabric care and home care industries.
Interested in our microcapsule technology? [Contact our technical team] to request a sample or a customized formulation report.
