Shanghai Qingyade Chemical Co-Led Event Explores Long-Lasting Scent Technologies
Hebei, China – In June 2021, Shanghai Qingyade Chemical Technology Co., Ltd., in collaboration with Gar Aromars Company and global fragrance leader Firmenich, successfully organized an exclusive Fragrance Experience Salon at Longjitaihe Plaza in Shenze County, Shijiazhuang City, Hebei Province. The event gathered local daily chemical and detergent industry professionals to explore emerging trends in fabric care solutions and experience innovative long-lasting fragrance technologies.
Event Overview: Bridging Innovation with Market Needs
The full-day salon created a dynamic platform for knowledge exchange between fragrance experts and regional industry players. With over 50 attendees from leading Hebei-based manufacturers, the program combined market insights with hands-on fragrance evaluation sessions.
Firmenich’s regional representatives joined forces with Shanghai Qingyade Chemical’s technical team to present breakthrough solutions for China’s rapidly evolving fabric care sector. The event particularly emphasized sustainable fragrance systems that deliver exceptional scent longevity while meeting eco-conscious consumer demands.
Program Highlights: From Market Trends to Fragrance Application
Fabric Care Market Analysis (15:45-17:30)
Industry analysts presented comprehensive data showing a 23% annual growth in premium fabric care products across North China. The session highlighted three key consumer demands:
Enhanced fragrance longevity (72% of consumers prioritize)
Natural ingredient formulations (68% preference)
Color protection benefits (61% interest)
Participants engaged in interactive discussions about regional preferences, with Hebei consumers showing particular interest in floral-woody fragrance profiles for laundry products.
Fragrance Evaluation Workshop
Attendees experienced a guided tasting session featuring:
12 innovative fragrance formulations
4 distinct scent families (floral, citrus, woody, fresh)
Performance comparisons across different fabric types
The workshop demonstrated Firmenich’s proprietary encapsulation technology that extends fragrance release up to 30 days after washing.
Long-Lasting Fragrance Technology Presentation (17:30-17:50)
Firmenich’s technical director unveiled their new system, which:
Increases fragrance adhesion to fabric fibers by 40%
Maintains scent integrity through multiple washes
Uses biodegradable polymer technology
Case studies showed how early adopters achieved 15-20% market share growth by incorporating these technologies.
Strategic Partnerships and Future Outlook
The event concluded with networking sessions that fostered new business connections between:
Local manufacturers seeking innovative formulations
Shanghai Qingyade Chemical’s distribution network
Firmenich’s R&D capabilities
“Events like this accelerate innovation in China’s fabric care market,” noted Eric Hao, Technical Director at Shanghai Qingyade Chemical. “By combining our regional expertise with Firmenich’s global fragrance leadership, we’re delivering solutions that truly meet local market needs.”
